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Transforming Media Delivery: Best-of-Breed Carbon Neutral Intelligent Media Delivery Platform

Milan, Italy- January 25, 2024
The World Economic Forum
estimates that Environmental issues will be the greatest long-term concerns from 2 to 10 years. Global Risks 2024 Report urges cooperation on critical global issues that require new approaches and solutions.

As a leading provider of best-in-breed Edge Video Delivery Network services for efficiency, we are setting a precedent by becoming the first Carbon Neutral certified Intelligent Media Delivery Company in the streaming industry. We are making significant strides to improve our company’s and our customers’ impact on the environment. With these efforts, we aim to ensure that everyone can enjoy video streaming with the assurance that we are not polluting our planet
.
 
 
Research conducted by Omdia, Informa Tech shows that the media and entertainment industry will generate 1 trillion dollars in revenue in 2024, with 70% coming from video. Given that the streaming media industry is responsible for 3-4% of the global carbon footprint, as indicated in the research paper “Streaming Media’s Environmental Impact” published on ResearchGate, we have played our part to prioritize the implementation of environmentally responsible practices throughout our operations. 
 
Amid the increase in streaming capacity in response to growing OTT video content consumption by consumers, OTT service providers and broadcasters will start seeking newer full-suite video delivery solutions to improve the viewing QoE for their audiences and reduce the cost and energy of video streaming.

Since
the establishment of our company in 2016, we have developed our innovative Edge Video Delivery Network from the ground up with sustainability at its core.
 
It has been implemented with a new approach by using an intelligent single-layer Edge caching architecture, combined with the adoption of hardware selected for optimal performance, resulting in up to 50% reduction in energy consumption, thus leading to a more efficient and cost-effective solution. 
 
We defined clear and measurable targets by taking crucial steps: calculating, reducing, and offsetting to tackle climate change in accordance with UN COP28 climate principles and Paris Agreement pledge to limit global warming to 1.5 °C and binding reduction targets for 196 countries. 

We work with Climate Partner to calculate a corporate carbon footprint (CCF) to offset any remaining emissions as quickly and broadly as possible. The CCF reflects the total CO₂ emissions released by a company within the defined system boundaries over a specified period of time. We contribute to 2 United Nation’s Sustainable Development Growth certified carbon offset projects to offset 122,000 kg Co2. Our supported climate projects engage people and stimulate local development, on top of protecting the environment.

Wind Energy: UN Carbon Offset Project in Chile

Our first project promotes clean wind energy in Ovalle, Chile. Two wind farms called “El Pacifico” and “La Cebada” with a total of 57 wind turbines and an installed capacity of 109.6 MW supply electricity from renewable energy sources, make a valuable contribution to climate action: The project saves about 197,420 tonnes of CO2 emissions per year.

How wind energy contributes to climate action?

A generator located inside the wind turbine converts kinetic energy into electrical energy. As energy is still mainly generated from fossil fuels in many areas around the world, clean wind energy can replace some of this fossil, high-emission energy and verifiably save CO2 emissions.

Our contribution to the UN Sustainable Development Goals (SDGs)

             1. SDG 7 · Affordable and Clean Energy: The project supplies an average of 290,544 MWh                       
                 of clean electricity per year to the Chilean grid.
             2. SDG 8 · Decent Work and Economic Growth
             3. SDG 13 · Climate Action

Clean Drinking Water: UN Carbon Offset Project in Eritrea

Our second project improves access to clean water for better health in Zoba Maekel, Eritrea. Eritrea is highly vulnerable to droughts, floods, soil erosion, desertification, and land degradation.  
How does technology for clean drinking water help fight global warming?  

Two billion people in the world have no access to clean drinking water. Many families have to boil their drinking water over an open fire, resulting in CO2 emissions and deforestation.  

Contribution to the UN Sustainable Development Goals (SDGs) 

      1. SDG 3 · Good Health and Well-Being
      2. SDG 5 · Gender Equality   
      3. SDG 13 · Climate Action
      4. SDG 6 · Clean Water and Sanitation

Offsetting Co2 and greenhouse gas emissions

The various emission sources have been divided into three scopes in accordance with the GHG. 

Protocol:
Scope 1 includes all emissions generated directly, for example by company-owned equipment or
 vehicle fleets. 
Scope 2 lists emissions generated by purchased energy, for example electricity and district heating. 
Scope 3 includes all other emissions that are not under direct corporate control, such as employee travel or product disposal.

Founding member of Greening of Streaming and Photovoltaic System Installation

The video streaming industry emits carbon emissions primarily through energy-intensive data centers, content delivery networks, user devices, network infrastructure, and encoding processes. To mitigate these emissions, the streaming industry focuses on improving data center efficiency, optimizing content delivery algorithms, employing energy-efficient encoding techniques, and utilizing renewable energy sources.  

T
hese efforts aim to make video streaming more sustainable and reduce its environmental impact. Media companies, OTT service providers, broadcasters, content owners, right holders, e-gamers, and telcos should choose reliable and sustainable video technologies and CDNs.
 
 
By being the founding member of the Greening of Streaming Initiative; we help bring the industry together to create joined-up thinking around end-to-end energy efficiency in the technical supply chain. 

Lastly, we are proud to share that Building 16 in Bicocca, where we work,  has recently been declared the most eco-friendly condominium in all of Italy, featuring a record-breaking installation of the largest photovoltaic system.
In total, there are 967 SunPower modules installed that lead to the reduction in carbon emissions of over 320 tons of CO2 per year.
 

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