Home Resources Industry insights Accelerating a net-zero future: Setting Broadcast- Grade and Sustainable Streaming Standards​

Accelerating a net-zero future: Setting Broadcast- Grade and Sustainable Streaming Standards​

Milan, Italy- January 26, 2024
MainStreaming is a Carbon Neutral Intelligent Media Delivery Company, providing sustainable video delivery technology for broadcasting, streaming, and the media and entertainment industries via our Edge Video Delivery Network services.

We’ve contributed to achieving UN COP28 targets and Paris Agreement climate principles by mitigating greenhouse gas emissions. Our Carbon Neutral Intelligent Media Delivery Platform reached net-zero thanks to our innovative energy-efficient network architecture. Our Edge Network services are Carbon Neutral, and we offset our company’s remaining environmental footprint by contributing to UN projects.

Our fourfold strategic practices demonstrate our perseverance to fostering a greener world and more thoughtful use of environmental resources:

First, our innovative Edge Video Delivery Network has been developed from scratch with sustainability at its core.

We’ve adopted a new approach by using a single-layer Edge caching architecture with a one-hop network, combined with the adoption of hardware selected for optimal performance, resulting in up to 50% reduction in energy consumption compared to traditional CDN models. Not only does this improve energy efficiency, but by removing system layers, it also improves Viewer QoE.

To deliver broadcast-grade QoE our platform pinpoints viewers’ locations and connects them to the optimal Edge through continuous analysis of the load of Edges and Networks. Our Intelligent Software design assures the quality of delivery through Real-Time Analytics, Smart Algorithms, and Big Data Analysis. Our Edge services and interconnected network within ISP premises are designed from the ground up to be closer to end-users. Our collaboration with Intel has ensured that MainStreaming’s latest server generation has reduced power consumption both at peak usage and when idle.

Second, MainStreaming’s contributions to UN SDGs offset projects, in addition to the development of sustainable video technology, have led to MainStreaming’s declaration as the first Carbon Neutral Certified Intelligent Media Delivery Company by German Climate Partner. We offset 122,000 kg of our CO2 by supporting two UN carbon offset projects: “Clean drinking water in Eritrea” and “Clean wind energy in Chile”, which can be tracked via Climate ID.

Third, MainStreaming is a founding member of the Greening of Streaming Initiative; we help bring the industry together to create joined-up thinking around end-to-end energy efficiency in the technical supply chain.

Lastly, we are proud to share that Building 16 in Bicocca, where we work, has recently been declared the most eco-friendly condominium in all of Italy, featuring a record-breaking installation of the largest photovoltaic system.
In total, there are 967 SunPower modules installed that lead to the reduction in carbon emissions of over 320 tons of CO2 per year.

Research conducted by Omdia, Informa Tech shows that the media and entertainment industry will generate 1 trillion dollars in revenue in 2024, with 70% coming from video. Given that the streaming media industry is responsible for 3-4% of the global carbon footprint, as indicated in the research paper “Streaming Media’s Environmental Impact”  published on ResearchGate, we have played our part to prioritize the implementation of environmentally responsible practices throughout our operations.

Amid the increase in streaming capacity in response to growing OTT video content consumption by consumers, OTT service providers’ll start seeking newer full-suite video delivery solutions to improve the viewing QoE for their audience and reduce the cost and energy of video streaming. Sustainability in streaming is no longer just a goal; it is a reality with MainStreaming!

Stream for a sustainable future with MainStreaming today!

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For Broadcasters, there are some significant concerns ahead. To protect against adverse business impacts, Broadcasters must guarantee flawless content delivery to protect Viewer QoE. The global streaming pioneers invested heavily in new technology and business models to build their market-leading services, and they have best-in-class QoE.