Media Consumption: Can We Improve the Technology Behind the Screens?
- January 2019
- Author: Giovanni Proscia
- Category: Industry Insights
According to the latest research by Statista, the US seems to be the place to be when it comes to media consumption. The average American consumer spends:
I strongly believe that the rise on digital media seems unstoppable. As demonstrated by Zenith, next year people are expected to spend 170.6 minutes each day online: scrolling through social media, buying more online, everything will play an important role to lower the time spent watching TV that is expected to drop to 170.3 minutes by 2019 (-4.16% in 8 years).
It is important to also understand where traffic comes from, to be able to address it better in the future. With no surprise, the main driver is mobile. Globally, mobile internet traffic is 52.2% of the total web traffic as of April 2018 and global mobile data traffic should increase nearly sevenfold between 2016 and 2021.
Outstanding performances, sure, but is there something we can do better? The answer is yes.
As reported by Conviva in a recent survey, broadcasters and OTT TV need to do better to pursue an always outstanding quality of experience (QoE). Rebuffering Ratio, Video Start Time, Bitrate, Video Exits: they all concur in providing your audience with a good or bad quality of experience. Through the course of last year, it took on average.
with pixilation decreased, high definition screens fully utilized and the average rebuffering ratio being 0.95%, the improvements were significant but are they enough to assure the quality your customers need?
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