Publishers are always looking for a new business model and today they can finally say that they have found it: videos have been renewing the turnover of online media, magazines, and publishers all over the world. Big and small publishers now have the opportunity to attract an audience with engaging video content and quality, sharing stories and developing interest. User loyalty pays off generously with monetization models for video advertising. Stakeholders only have to think back to the latest data: according to research done by SpotX, in Europe alone, programmatic video advertising is a sector that will be worth 2 billion euros before 2020.
Content producers, such as newspapers, magazines, and music producers are discovering enormous opportunities offered by the web to distribute quality content. The main goal is to have the user connect with an engaging and innovative experience. With online video, publishers have found the type of media able to transform content into authentic sustainable carriers, grow community loyalty, and increase engagement. Why?
The value of videos for publishers
1.8 million words: this is how much a minute of online video is worth, according to James McQuivey. Communicating with online video publishers are revived: videos are thinner, multi-formatted and multi-deviced, they’re short and spectacular, requesting for a higher dose of concentration, stimulating interest and involvement and allowing higher gain.
The most visible benefits for a publisher with a video strategy
- Capturing the attention of the public and increased conversion rates
- The video is attractive, engaging, moving and generates interest
- It calls for margins which create business models sustainable for publishers: one in particular is video advertising, (which is proven to work better than other forms of advertising.)
- The audience is willing to pay for high quality content: a live event or a video lesson course can be sold in pay-per-view (with the ROI Cleeng calculator stakeholders can have an idea)
- It improves indexing (Video SEO): search engines favor videos and content with a good user experience
- The video flows seamlessly across multiple devices, but it's especially perfect for mobile devices: smartphones and tablets
- It circulates and spreads on social media, inspires sharing and boosts social media awareness
The return on investment for editors and online video publishers
We are all editors: storytellers that compete to know how to value content quality and offer unforgettable experiences to users. So videos can function effectively, we need to plan a video publishing strategy and to choose a platform that’s thin, flexible, and fast.
The MainStreaming video cloud platform is the complete solution for managing and distributing video content and it sets itself apart fromits innovative video delivery technology, intuitive and versatile platform interface and its cutting-edge tools.
To quote one of our customers, : “storytelling, technology and online video can boost our publishers and newspapers.”
Companies and teams that work on developing websites and solutions are experiencing an increase and more urgent need for online video services. Nowadays, digital agency clients ask for complete website packages, with online video services and live streaming. The need for an online video service has increased from clients that work with digital agencies.
In this way, Digital agencies can become a reseller and partner with MainStreaming, offering interested clients a number of plans & packages for the development of web projects, websites and designs, that include a platform for Live Broadcasts and Video On Demand.
Frequently, video is used as a web design element, especially when an online video platform and technology are used, such as MainStreaming's, which is mobile-friendly & transcodes for optimization according to the device, connection of the user and increases video SEO positioning.
It’s obvious and known that live streaming is the king of online video: A live streaming event is increasingly more popular, successful and shared socially. Live streaming is growing even more in elevated rhythms, with a real boom in 2016. Live events create larger opportunites to earn: with video advertising and users willing to subscribe for pay-per-view content. Cleeg, a video selling service, has created a tool to calculate the ROI (Return On Investment of a live event.
It’s necessary to choose a live streaming service that’s high quality, safe and reliable. There are numerous live platofrms on the Internet that don’t have sufficient or powerful technology. Often stakeholders choose a video platform without adequate knowledge and only based on the price. The result? stakeholders penalize their events by creating live streams and broadcasts in low quality, with numerous interruptions that often crash, even with just a few hundred connected users. That’s why it’s always better to utilize a professional and high quality service. Live streaming an event is important and it’s crucial to use the best platform, with the most advanced technology. MainStreaming utilizes a revolutionary technology that makes sure every event streamed live is flawless. This is what MainStreaming can do for events in live streaming.
Major business possibilities
As Marten Blankensteijn said,: "Nobody wants to pay for news but many want to pay for great journalism"
Contrary to what many believe, the use of information and news is more intense nowadays compared to 10 years ago, as shown by a PWC study. The difference is that news and newspapers are no longer the main source of information.
Stakeholders need to know how to create videos able to move and engage users from the start, without exaggerating the length, because the web is a tool for fast and short consumption. For this reason, the short form video format is now being used to create content for entertainment, news and infotainment videos, storytelling and video reviews. A study done by Deloitte on short form video proves the format is a winner, especially on social networks and you can see it with success cases like Tasty and Buzzfeed..