Education & eLearning

Today, education is a business made up of videos and technology,
however to make the most of online education, a worthy tool is needed

Videos have become the strength for the long and rambling setting of the training and educational world: selling packets of video-tutorials, online courses, explainers videos in companies and workers, who go from training to e-Learning to conferencing, videos on the Internet and technological development have opened new borders and new markets.

E-Learning Videos

Companies working in the world of online training are looking for a platform that can guarantee high standards of safety and protection of video content more than just integration and API services developed for the needs of online courses.
Schools, academies, universities, educational institutions or single professionals: Everyone has extended their jobs to e-learning videos because it let’s you reduce costs and increase revenues, and looks for niche audiences interested in learning from a distance or from different time zones.

With a formula of live streaming and On Demand, and access to pay-per-view, the quality of content sells well and produces a consistent return on investment (ROI).

Online video let you follow lessons live, has you view them at a later time, and helps you interact with teachers using a live chat where additional multimedia materials can be implemented (for example slides).

Video streaming is transforming the training sector: the way of working, teaching, and learning is evolving and online videos are facilitating distribution of multimedia contents on the Internet. MainStreaming’s video cloud platform is the most versatile technological solution and the most immediate for educational products, (as shown by those who have already tried it). Designed, if desired, to protect the contents of only paid and authorized users, MainStreaming’s cloud video platform is mobile-friendly, optimizing the use on any device and with any Internet connection.

Also, Peter Baskerville, an entrepreneur who has outlined the future of e-Learning trends on Quora, doesn’t have any doubts:

  • Online training is becoming even more mobile
  • It’s interactive, pervasive, and embeddable
  • It’s geared towards gamification to engage users and encourage them to achieve goals
  • The type of learning is informal and reduced in dimensions
  • Videos will dominate e-Learning content (just look at MOOC, massive open online course, like edX).

Training & Conferencing

Education also means training: for example, training new employees in a company. Training is extremely important in the corporate world, especially in a few cases:

  • Training of newly hired employees: to train new employees in the workplace, real and e-learning in the company circuit;
  • Peer-to-peer training: videos in which employees themselves speak and pass on their expertise;
  • Guidelines: the basics of business processes expressed in exemplary videos;
  • Conferencing: for meetings in direct streaming or saved on an On-Demand storage, creating inclusive mechanisms and participating in live conferencing;
  • Behavioral training: ideal especially in the possibility of interaction, to observe case studies close up and to choose which type of behavior to adopt according to the situation.

Major opportunities for brands

Videos are essential in the process of e-Learning training: it helps improve learning results, increase commitments, concentration and enthusiasm of the user, and maximizes educational resources and facilitates collaboration. The cost of constructing e-Learning videos has decreased significantly over the course of the years. That’s why young and brilliant start-ups have often used explainers videos to describe the fruit of their innovation. The e-Learning sector is accelerating at full speed but to make it work better, you need quality content and a video cloud platform that can give value to them. From gamification to quizzes, from interaction to using extra materials (such as slides), online video is the winning tool for video lessons and online teaching.

Some advantages of online video use for training are:

  • Increasing the chances of a course being purchased (pay-per-view);
  • Extending reachable use by learning remotely;
  • Training behavioral and interpersonal skills;
  • Demonstrating how to perform and how not to perform a certain activity;
  • Reducing the reading load for users; consequently, increasing concentration and attention span;
  • Helping highlight an important concept;
  • Engaging users, transmitting a more “emotional” appeal.