Broadcasters & OTT TV

The largest and most ambitious broadcasters and OTT TV
are aware that you need a technology that’s solid, fast, and flexible

The explosive growth of online video has created a lot of opportunities for the many protagonists of broadcasting and entertainment. TV networks and broadcasters of all shapes and forms have found new life with the latest tools of our generation including Web 2.0, cross-media and multi-device responsiveness.

Audience

Video streaming now offers new possibilities that allow you to expand your audience and create new revenue sources: existing networks have expanded but mostly new and ambitious channels have been created.

A MARKET OF OVER
$50 BILLION BY 2020

They’ve shown up in OTT TV, such as Netflix, often with subcription fees and in the beginning of 2016, 57% of Americans subscribed to streaming services. This kind of over-the-top content act “above the traditional networks,” exceeding costs and obstacles of traditional broadcasters. In time, major broadcasters have expanded, pushing their presence on the web, creating dynamic strategies in line with today's technology and online video market. According to Digital TV Research, the OTT TV market will be worth over 50 billion dollars before 2020 on a global level.

Broadcaster

The use of online video makes up most of the traffic on the Internet and is done mainly through mobile devices. TV broadcasters have found a paradise full of new revenue opportunities. You can create a fan-based community on the web from which interactive and participated storytelling is introduced. Video advertising and pay-per-view are profitable monetization models that have ensured sustainability to both big networks and those just starting out.

New standards of advertising, such as programmatic advertising are growing dramatically as well as content marketing, in which brands are already pushing for.

On the other hand, pay-per-view mode has given life to new systems of SVOD (subscription video on demand) or subscription services, such as Sky Online and infinity. These channels require a fee to access the wide collection of videos, films, On Demand series and special live contents. According to a Nielsen study, 48% of families have made use of at least one video streaming service in the last trimester of 2015 in the United States.

OTT TV

A new way of mobility where devices, smartphones, and tablets are always on and with you, has created opportunities for new players of entertainment and information protagonists: the arrival of OTT TV has become a revolution. They are over the top: above the networks, far away from traditional costs and released from obstacles by network managements and transmission costs typical of common broadcasters (such as terrestrial and digital satellite TV). In this way, OTT TV like Netflix has become a key player for digital entertainment, stealing many valuable clients from traditional TV’s.

It’s therefore essential to choose a Video Delivery Network service that let’s you distribute libraries in real time on Video On Demand and Live Streaming in a safe, and reliable way and in high quality. On the Internet, there are many OVP’s, and online video platforms that haven’t yet had a sufficiently powerful technology or reselling infrastructure and non-proprietary technologies.

The result?

Often, one chooses a video platform without penalizing its own video contents and events creating live and low quality broadcasting with numerous interruptions that crash when a hundred users are connected. That’s why it’s better not to trust simple and economic tools and know how to choose a professional service: videos are a crucial and complex content, they have to be treated with the best platform and the best available technology.

More business opportunities

Internet TV is creating new business models and revolutionizing traditional ones. Most of the subscriptions will take place through a connected TV (Smart TV, in which MainStreaming plays a part in) and will have a decisive role in 4k definition.

In general, we can say that the paradigms of distribution, use and consumption are being changed. Important carriers for news, sports and films can double their volume of businesses and expand distribution strategies online and offline.

With this information, it becomes crucial to know how to use big data to recommend the most appropriate contents to the users: it will be essential to set up a strategy to get attention from the single user and provide an experience of entertainment and infotainment voted on Social TV.