The use of online video makes up most of the traffic on the Internet and is done mainly through mobile devices. TV broadcasters have found a paradise full of new revenue opportunities: you can create a fan-based community on the web from which interaction and participated storytelling is introduced. Video advertising and pay-per-view are profitable monetization models and have ensured sustainability to both big networks and those just starting out.
New standards of advertising, such as programmatic advertising are growing dramatically, not to mention content marketing, in which brands are already pushing for.
On the other hand, pay-per-view mode has given life to new systems of b>SVOD (subscription video on demand) or subscription services, such as Sky Online and infinity, which require a fee to access the wide collection of videos, films, and On Demand series and special live contents. According to a Nielsen study, 48% of families have made use of at least one video streaming service in the last trimester of 2015 in the United States.