VETRYA and MAINSTREAMING signed a strategic partnership for live and on demand video

IEclexia, the cloud services platform for video, with MainStreaming’s intelligent Artificial Intelligence-based Media Delivery Platform work now together for video streaming services dedicated to OTT, Broadcasters, Media companies and the corporate market.
Released the first service for OTT SuperTenniX.

Orvieto, June 25th 2021 – Vetrya [VTY.MI], Italian group leader in the development of digital services, cloud computing platforms, application solutions and broadband services, announces to have defined a strategic partnership with the multinational MainStreaming, the media delivery company that proposes itself as a technology partner for the streaming of high quality and eco-sustainable video with its iMDP platform, based on Artificial Intelligence, able to optimize the use of network resources.

Eclexia is now even more performing thanks to the use of MainStreaming’s intelligent Media Delivery Platform that allows to improve the Quality of Experience (QoE) and the Quality of Service (QoS) and ensure the best return on investment.

Thanks to Smart Synapsis technology it is possible to make real-time decisions based on Quality of Service (QoS) data while the availability of an extensive API Library allows easy integration of iMDP into existing workflows to provide an end-to-end solution.

One of the first services resulting from the collaboration is the one for the OTT SuperTenniX – developed in collaboration with Sportcast, a FIT (Italian Tennis Federation) group company and publisher of the SuperTennis channel – a live and on-demand distribution platform of the Italian Tennis Federation, which thus enriches its editorial offer. Thanks to the collaboration with MainStreaming, Eclexia offers an ultra-low latency and high reliability video content distribution service to all tennis fans, wherever they are.

At the heart of MainStreaming’s solution is an integrated Smart Synapses AI-powered platform, the intelligent Media Delivery Platform (iMDP). The platform enables end-to-end network governance and intelligent content delivery, which is done based on feedback from Quality of Service (QoS) parameters, so that network demand is predicted and traffic is routed in the most efficient manner accordingly, and match viewing is ensured in high quality and without buffering issues.

In addition to ensuring that all SuperTennix app users receive a viewing of content that matches the prestige of a leading sports organization such as the Italian Tennis Federation, the iMDP service allows for greater control over the operating model that optimizes network usage, and therefore the associated costs.

This is possible because the iMDP Mainstreaming service differs from traditional Content Delivery Networks (CDNs) in that it is designed to support the specific needs of video content distribution with proprietary AI-powered algorithms, rather than following traditional approaches based on data routing.

Luca Tomassini, President and CEO of the Vetrya Group, said: “The year 2020 has definitely decreed the success of video streaming not only for entertainment video purposes and content, but also, as we have recorded by the numerous requests received, for the development of live and on-demand services for the entire enterprise market. Our cloud services platform for video Eclexia – continues Tomassini – entirely based on Microsoft technology and Azure cloud, combined with MainStreaming service will allow to release high performance video distribution solutions, able to support the future of video consumption for both entertainment and corporate market”.

Speaking about the partnership, Alessandro Tucci – COO of Business Development at MainStreaming – said: “We are thrilled to be partnering with Vetrya for the distribution of video content for this innovative project in the world of tennis. Our iMDP service allows the transmission of video content on any browser, device and Internet connection, guaranteeing all viewers a flawless and uninterrupted viewing experience.”