Cookies are short text files (letters and/or numbers) that allow the web server to record information on the user’s internet browser that will be reutilized while the user is on the internet site (session cookies) or subsequently, including after several days (persistent cookies). In accordance with the user’s preferences, the cookies are stored by the individual browser on the specific device used (computer, tablet, or smartphone).
Cookies are differentiated based on their duration: session cookies are temporary and are automatically eliminated from the device when the navigation session is completed by closing the browser, whilst persistent cookies are stored on the device until they expire or are eliminated by the user.
Cookies have different uses. Firstly, they are used to transmit electronic communications or to provide the service requested by the user. Specifically, they activate and optimize the functioning of the website, conduct electronic authentications and prevent abuse, monitor sessions, improve the user’s navigation experience, for example, by maintaining access to restricted areas during navigation through site pages without requiring the user-id and password to be re-entered, and store specific information regarding the user (including preferences, and type of browser and computer used). These cookies are called “technical” (the user’s consent is not required for their use), as without them some of the aforementioned actions could not be completed or they would be more complex and/or less secure. On the other hand, if cookies are used for other purposes, typically for analyzing behavior and sending personalized advertising-promotional messages (“profiling” cookies), or merely to obtain, through services rendered by third parties, aggregate information on the number of users and how they navigate the site (“analytics” cookies), the user’s consent must be obtained.
This site may use technical cookies (both session and persistent) and profiling cookies.
Technical cookies are necessary for the proper functioning of MainStreaming and to provide the services offered. They are primarily used to manage the user interface (e.g., to record the preferences chosen by the user such as language, currency, page view format, and connection area), in order to improve the usability of the site and its audio-visual content (e.g., through the execution of programs such as Flash Player), and for the proper functioning of the connection (e.g., by channeling the user’s requests most appropriately to multiple servers).
MainStreaming will use its profiling cookies, or cookies that collect data on the user experience and the use of its content by said users, in order to create profiles of consumption habits, send marketing communications, and personalize navigation pages, consistent with the profiles and interests of various users.
This site also allows cookies from third parties, with which MainStreaming collaborates, to be sent to the user’s device. As a technical intermediary, MainStreaming only sends these cookies and does not manage them (it does not have control and access to the information provided/acquired), as their activities are the responsibility of third parties. For these cookies, it is possible to view the disclosure and the consent forms from the third parties by clinking on the links listed below. The third parties are:
a) social media, which typically manages cookies to allow, through plug-ins, the sharing of content between members that are logged in to a social network. These parties are:
a. LinkedIn (https://www.linkedin.com/legal/privacy-policy)
b. Facebook (https://www.facebook.com/about/privacy)
c. Twitter (https://twitter.com/privacy)
d. Google+ (http://www.google.com/intl/it/policies/privacy) b) parties whose services are used by MainStreaming to collect aggregate information/statistics on users that visit the site. Specifically, MainStreaming uses the Google Analytics service (www.google.it/privacy) provided by Google, Inc.