Home Resources ROXi joins forces with Simon Cowell, Samsung, Rockefeller and prepares for worldwide rollout

ROXi joins forces with Simon Cowell, Samsung, Rockefeller and prepares for worldwide rollout

Congratulations to ROXi for closing the year with so many great news!

We want to share their article on their latest investor, Simon Cowell, and partnerships.

We’re proud to be providing the highest streaming quality for their service and to be working with such an amazing company.


  • Simon Cowell joins ROXi team as curator
  • Samsung signs as ROXi TV distribution partner
  • ROXi prepares for international rollout of TV App
  • Rockefeller appointed exclusive ROXi corporate financial advisor
  • Over one million UK households use ROXi


London, 19 Dec 2022 – UK music streaming leader ROXi today announces three new partnerships as it prepares for a rollout of its revolutionary free music TV App in North America, following massive success in its home market, the UK and Ireland.

ROXi offers 90 million music videos across all genres and decades, 100s of exclusive music channels, 400,000 karaoke tracks and music games – all free on major Smart TVs.

Since the launch of its freemium Smart TV App in the UK and Ireland 12 months ago, growth in user numbers has been accelerating with more than one million UK households having already used ROXi on their TV.

One of only a handful of music streaming services globally licensed by the record labels, ROXi will significantly expand its reach further in the UK next year, whilst readying itself for rollout to tens of millions of Smart TV households worldwide.


Simon Cowell joins ROXi

ROXi announces Simon Cowell, the creator of several of the world’s most successful TV music entertainment franchises, including X-Factor and Got Talent, is joining the ROXi team curating music videoplaylists – available exclusively on ROXi.

Simon brings his unrivalled expertise in music and entertainment to ROXi, creating exclusive music channels. Cowell joins existing ROXi curators Robbie Williams, Kylie Minogue, Sheryl Crow and Alesha Dixon. All are partners in the ROXi business.

Simon Cowell said, “I love that ROXi is giving us a new way to enjoy music and music videos. I always had music videos playing all day on my TV wherever I was – so I love that I can do this on ROXi with the music videoplaylists – videos always make a great song even better!
It is fantastic to be a part of the ROXi team and I’m really happy to be part of bringing music video streaming to millions of TVs worldwide – and what’s even better is you can get it for free!”.

ROXi CEO Rob Lewis said, “Simon Cowell is the most successful person in history to marry music with TV. We’re excited to welcome Simon to the ROXi team and we are committed to delivering the best music experience to Smart TVs worldwide.”


Samsung partnership with ROXi

ROXi announces a partnership with Samsung to bring ROXi to Samsung TVs. For the first time, the full ROXi experience will be available free on Samsung TVs. It is compatible with all Samsung TV models from the 2018 range to present day.

“Samsung strives to offer the widest content offering on the market and the best experience on its Smart TV platform,” said Emma Adams, Head of Partnerships, Samsung Electronics. “By integrating the new ROXi app, we will provide an even greater array of 4K content for our customers, allowing them to experience ROXi’s comprehensive music video catalogue, karaoke and games on the largest screens available.”

ROXi CEO Rob Lewis said, “We’re delighted that ROXi’s unique entertainment experience is now available on the world’s biggest TV brand. Even more people can now bring friends and family together for fun times, with ROXi on Samsung”.


Rockefeller appointed by ROXi

Rockefeller Strategic Advisory, a division of Rockefeller Capital Management, has been appointed as ROXi’s exclusive financial advisor to progress partnership opportunities with major media and technology players in the USA.

Partner William Drewry said, “We are delighted to be working with ROXi as they deliver a new generation of music streaming entertainment to North America, the world’s largest market for music entertainment.”


US Launch Plans

ROXi plans to launch across the US in 2023, bringing ROXi’s unique mix of free music videos, karaoke and games to millions of households in the world’s biggest music market.

Discussions are underway with leading major media and technology players which may accelerate growth in the North American market with further announcements expected soon.

ROXi’s lean-back TV App experience has been a massive hit in the UK and Ireland following its launch in November 2021.


About ROXi TV App

ROXi TV App gives users free access to 90 million music videos, songs and albums, constantly updated with the latest releases and hundreds of expertly curated music channels for every genre, era and mood. ROXi also features 400,000 karaoke tracks, interactive music games and more on Sky Q, Amazon Fire TV, Google TV, Android TV and now Samsung TVs. ROXi, which is HQ’d in London, UK, is licensed internationally by all major and independent recorded rights owners and publishers.


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